Our mission is to amplify awareness and accelerate action for Nature.

Every single aspect of life on our planet is powered by Nature.

Nature’s ability to nurture, feed, and protect us, produce wonder and awe is a gift and part of the human experience. But, Nature’s power can also destroy. Its roar is being heard, and it needs urgent action - but are we actually listening, and are we willing and ready to act?

Our mission is informed by the Global Biodiversity Plan, agreed by world leaders in Montreal. A powerful framework of actions to halt biodiversity loss and preserve all life on earth. If executed at scale, they will deliver the Biodiversity Agreement Targets with an impact that will not just enrich, but preserve all life on this planet for generations to come.

How We’ll Do It

Short term

Nature needs action today, which is why we’re aiming to get immediate funds towards nature positive projects in restoration, communication and education.

Mid term

We know one night alone isn’t enough, so we’re focusing our impact plan in 3 areas - food, fashion and finance - and exploring ways in which we can help businesses operating in these spaces make more nature positive choices. We’ll be starting these conversations during LCAW and continuing them in NYC Climate Week, aiming to ignite some pilot projects in the fall.

Long term

The real play is changing investment behaviours in the longer term. If 2% of privately held wealth was diverted into more nature positive investments, we would be able to close the Nature Finance Gap. Through an intensive effort to inform and connect these worlds we feel we can accelerate the transition to a nature positive world.

Meet some of the team behind THE NAT

Gail Gallie

Founder & Project Chair
Jay Lipman

Co-Founder
Finance and Investments
Catherine Kimmel

Co-Founder
Talent & Philanthropy
Rachel Muscat

Co-Founder
Co-Creative Director
Amy Bryson

Co-Founder
Campaign & Communications
Al MacCuish

Co-Founder
Co-Creative Director

Creative partners and collaborators

Project17

Project17 was created to help brands take action on the planetary challenges of our time. We need to accelerate positive action everywhere.
We work with brands to identify new paths to progress, to refine their plans, to communicate their activity in innovative and distinctive ways. Creativity is at the heart of everything we do.
We have a world class network of brilliant talent who we collaborate with across a range of projects – from brand strategy and impact campaigns, through to education programmes and industry disruption.
Artemis

The Artemis Agency sits at the intersection of entertainment & philanthropy. Our social impact work leads to results that matter, from dollars raised to changes in public policy.
Our award-winning services help non-profits, corporate foundations, and A-list celebrities achieve their long-term philanthropy goals, guiding every initiative from inception to completion with measurable results. Partnering with Artemis gives our clients access to over 50 years of expertise across all facets of philanthropy from strategic program development and fundraising to event planning and large-scale advocacy.
Through captivating, celebrity-driven storytelling, we bring critical attention and understanding to complex social and environmental issues, transforming philanthropy into a powerful force for change.
Open Planet

Open Planet Studios (formerly Studio Silverback) is one of the world’s leading producers of impact films. The studio specialises in groundbreaking content to drive change for our planet – from short films to strategic campaigns, immersive experiences, and global feature documentaries.
The award-winning team at Open Planet Studios have worked on landmark TV and film productions including Ocean with David Attenborough, Breaking Boundaries, David Attenborough: A Life On Our Planet and The Earthshot Prize: Restoring Our Planet.
Open Planet Studios regularly produce content for major UN events, including David Attenborough’s rousing speech on the opening day of COP26 in Glasgow, for which it was invited to join the UN’s SDG Media Compact in 2023.
Through its award-winning, not-for-profit impact library, Open Planet, the studio is empowering storytellers globally with free, trusted, world-class content of our changing planet.
INCA

At INCA we have always been inspired by nature and this has become our driving force. At our core, as a 360 creative production agency, from how we work, to the stories we tell, we're guided by a growing commitment to the natural world, weaving sustainable and environmental design into the fabric of everything we do.
INCA is committed to a sustainable future that respects the earth's carrying capacity and we want to be transparent in our approach. With the hyper awareness of the carbon footprint our industry contributes, we approach every decision with our 3-pillar framework of Recycle, Reuse, Repurpose.
With nature considered design, we’re not just creating, but supporting the cultivation of a future where creativity and the planet thrive together.
We are therefore delighted to be supporting THE NAT initiative and look forward to its success.
Sunshine

The Sunshine Company is a strategic consultancy and creative agency specialising in the convergence of brand and entertainment. We partner with businesses to create brand energy in culture, drive popularity, build direct communities and fuel growth.
Our work spans brand transformation, creation, consultancy and design, cultural strategy, cultural activation and entertainment development.
The Sunshine Company is part of The Independents Group, a global communications collective of industry-leading experts across brand experience, strategy, design, and production for luxury and lifestyle brands.